In episode 190 of Fintech Chatter Dexter Cousins is joined by Chad West, VP of Marketing for Argent.
Dexter and Chad first met in 2018 when Chad was VP of Marketing for Revolut. Tune in as they talk about how Chad grew Revolut from 50K to 20 MILLION customers in 5 years
Argent is the world's most simple and secure smart wallet for Ethereum. It puts the power of crypto into the hands of anyone with a phone. Empowering users to control and prosper from their digital assets and identity.
Store, save and send; borrow, earn interest and invest. No-nonsense and non-custodial. Combining beautiful design and bulletproof security. Without borders or boundaries.
Launched in 2018 Argent is backed by Silicon Valley and Europe's top investors, including Paradigm, Index Ventures, Creandum and firstminute capital.
Download Argent in the App Store
Chad and Dexter talk about the early days of Revolut. When Chad joined as their first marketing leader, he was employee no25. Revolut had amassed a fairly impressive 50,000 customers at this stage.
Chad shares some of the strategies and processes he implemented to take the company to 20 MILLION customers just 5 years later.
Dexter also talks to Chad about his career post Revolut. And Chad shares why he believes the world of digital assets has even more potential to fulfil the early promise of Fintech.
And as one of the most accomplished marketers on the planet, Chad shares his tips for founders and gives some career advice to marketeers concerned about the rapid shake up in the industry by AI.
Chad was an early employee and Director of Global Marketing & Communications at Revolut. He helped transform the company from a fintech app that no one had heard of, into one of the fastest-growing technology companies in the world.
Chad's marketing philosophy is a little different. He doesn't believe in blowing money on expensive Super Bowl ads, but instead by bringing customer's as close to the business as possible, and scaling through advocacy.
From product marketing and community building, to referral campaigns and engagement, Chad has seen it all.
Chad began his career in Public Affairs supporting at the the time UK Prime Minister, David Cameron.
He then joined renowned Internet giant Rocket Internet, where he really cut his teeth in growth marketing, before joining Revolut as their first senior marketing hire in 2017.
Chad is now VP of Marketing for Argent and holds an advisory role with Sorare.
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