In episode 197 of the Fintech Chatter Podcast, host Dexter Cousins reconnects with Liam Millward, CEO and Co-Founder of Instant. They discuss the remarkable growth and evolution of Instant since their last conversation. Liam shares insights on shifting from a product-focused mindset to a revenue-driven approach, navigating challenges in a competitive landscape.
He shares the importance of building a high-performance team. Liam emphasises the significance of leadership, decision-making, and the role of personal experiences in shaping his entrepreneurial journey. The conversation also touches on the future of Instant and the strategies for market expansion.
As CEO and Co-founder of Instant; Liam is on a mission to power the world's most innovative brands, helping to drive their revenue and retention on autopilot. He launched his first funding round led by Blackbird, at age 17, generating $7.5m, the biggest pre-seed to date in Australia.
As the business grew to $1.5m in annualised revenue, they have raised an additional $30m across Seed and Series A rounds. Hitting a healthy 1 million shoppers within 12 months of their launch.
Since Instant launched its Checkout product, they have gone on to develop Audiences and Targeting offering their 3 product across the US and Australia.
This is a triple-pronged approach to customer retention and greater outcomes for business revenue.
Liam started his first venture aged 13 in a caravan, travelling around Australia and the world with his family. His love of travel resulted in him curating and developing a well-known travel magazine, Navigate Australia with a monthly readership of 50,000+.
00:00 Introduction to Instant and Liam's Journey
05:28 Shifting Focus: From Product Obsession to Revenue
11:04 Sales Strategies for Rapid Revenue Growth
16:40 Leadership and Transparency in Startups
22:27 Creating an Inspiring Vision for the Team
27:00 High Performance Work Environments
34:26 The Impact of Life Challenges on Entrepreneurship
42:13 Setting Ambitious Goals
49:14 The Realities of Starting a Business
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