Richard Joffe - Honey Insurance

By Dexter Cousins on 30/11/2023

Combining AI, Smart Sensors and Insurance to create Australia's fastest-growing Fintech!

In episode 179 of Fintech Chatter Podcast, Dexter Cousins chats to Honey Insurance CEO Richard Joffe

Making his Fintech Chatter debut is Richard Joffe, CEO and founder of Honey Insurance, arguably Australia's hottest early-stage Fintech!

Honey Insurance is the smarter way to protect your home and contents. Backed by RACQ, Honey uses sensors in the home to offer a new type of insurer whose focus is on helping avoid accidents and protect against damage rather than just paying out after events.

Dexter chats to Richard in the week he was awarded CEO magazines Entrepreneur of the year and Honey featured in the Deloitte Fast 50. Expect to see some massive announcements from Honey in 2024!

As a 3x founder, Richard shares his secrets on:

  • Building successful tech startups
  • The key differences between launching in the US and Aus
  • Attracting and retaining the best talent
  • Building a high-performance culture
  • Winning investment in a down market
  • Partnering with incumbents
Watch the 20 minute version on Fintech Chatter TV

About Honey Insurance

Honey is Smart Home Insurance, and they are on a mission to eliminate the 50% of avoidable accidents that happen to homes. Honey gives customers free technology and services from day 1 to keep homes safer, then rewards them with a lower price on their insurance.

https://www.honeyinsurance.com/

About Richard Joffe

Richard Joffe is the founder of 3 successful startups and currently the CEO of Honey Insurance. Previously, Richard founded Park Assist which automated the parking industry, and after expanding to 20 countries was acquired by TKH in 2012.

Then Stella.ai which automated the recruitment industry using AI, and was acquired as part of a $1.1 billion merger with Trustaff.

Formerly, Richard was a strategy consultant with McKinsey and an investment banker with Morgan Stanley.

Now with Honey Insurance, Richard has turned his attention to home insurance, where he is on a mission to give Australians free technology and services, to eliminate the 50% of avoidable accidents that happen to homes

Richard believes technology and automation can make everyone’s lives more efficient, so we can spend more time doing the things that matter most in life.

Article written by Dexter Cousins
Founder of Tier One People and host of the Fintech Chatter Podcast.

Latest Episodes

01/07/2026
Hiring for AI native fintech: what Lorikeet's $50M raise tells us

When QED Investors, Blackbird, Square Peg and Airtree all back the same early-stage Australian AI startup, the funding round is news. What matters more for anyone hiring or being hired in fintech right now is why they all said yes, and what the founder behind it says about building and hiring in an AI native […]

15/06/2026
Clayton Howes - MONEYME: The leadership shift every founder must make to scale

Looking to scale your fintech leadership team? Start at tieronepeople.com Clayton Howes is the co-founder and CEO of MONEYME (ASX: MME), a Sydney-based non-bank lender that has originated over $5 billion in consumer credit since 2013 and manages a $1.9 billion loan book today. In this conversation, Clayton covers the full arc: bootstrapping without external […]

01/06/2026
From Shoebox to Bank: Michelle Bagnall and the story of Bank First.

Michelle Bagnall is the CEO of Bank First, a mutual bank with 92,000 members and $4.7 billion in assets that exists to serve nurses and teachers in Australia. In this episode she tells Dexter the origin story of a bank that started with $480 in a shoebox, explains why nobody at BankFirst gets paid a […]

25/05/2026
Jamie Twiss: How Beforepay uses AI credit risk to destroy payday lending

Looking to scale your fintech leadership team? Start at tieronepeople.com Jamie Twiss took Beforepay Group from a pre-IPO startup into a profitable ASX-listed fintech writing 40,000 loans a week with a 99% repayment rate. He explains why the company exists to destroy payday lending, how Carrington Labs is selling AI credit risk models to US […]

Find your Favourite episode

"Dex does a great job at bringing FinTech founders and thought leaders onto the podcast while providing valuable insights into the industry. An informal atmosphere allows genuine chats."
Wagner Camarao
"My No1 go-to podcast to get access to an amazing roll call of Founders and Fintech leaders. Dexter does a great job getting his interviewees to share frank points of view and great insights."
Alt Bankin for all
"What I love about this show is the breadth of people and their experience that Dexter is able to tap into. Not so long ago people paid to hear for this kind of advice- now you can get it for free!"
Rob Hoxton
"The definitive Fintech podcast in Australia. Top insights and always current on the challenges and thinking in the Fintech industry. Subscribe for anyone interested in tech and entrepreneurialism."
Boscoe Tan
cross