Honey Insurance - Richard Joffe

By Dexter Cousins on 30/11/2023

Combining AI, Smart Sensors and Insurance to create Australia's fastest-growing Fintech!

In episode 179 of Fintech Chatter Podcast, Dexter Cousins chats to Honey Insurance CEO Richard Joffe

Making his Fintech Chatter debut is Richard Joffe, CEO and founder of Honey Insurance, arguably Australia's hottest early-stage Fintech!

Honey Insurance is the smarter way to protect your home and contents. Backed by RACQ, Honey uses sensors in the home to offer a new type of insurer whose focus is on helping avoid accidents and protect against damage rather than just paying out after events.

Dexter chats to Richard in the week he was awarded CEO magazines Entrepreneur of the year and Honey featured in the Deloitte Fast 50. Expect to see some massive announcements from Honey in 2024!

As a 3x founder, Richard shares his secrets on:

  • Building successful tech startups
  • The key differences between launching in the US and Aus
  • Attracting and retaining the best talent
  • Building a high-performance culture
  • Winning investment in a down market
  • Partnering with incumbents
Watch the 20 minute version on Fintech Chatter TV

About Honey Insurance

Honey is Smart Home Insurance, and they are on a mission to eliminate the 50% of avoidable accidents that happen to homes. Honey gives customers free technology and services from day 1 to keep homes safer, then rewards them with a lower price on their insurance.


About Richard Joffe

Richard Joffe is the founder of 3 successful startups and currently the CEO of Honey Insurance. Previously, Richard founded Park Assist which automated the parking industry, and after expanding to 20 countries was acquired by TKH in 2012.

Then Stella.ai which automated the recruitment industry using AI, and was acquired as part of a $1.1 billion merger with Trustaff.

Formerly, Richard was a strategy consultant with McKinsey and an investment banker with Morgan Stanley.

Now with Honey Insurance, Richard has turned his attention to home insurance, where he is on a mission to give Australians free technology and services, to eliminate the 50% of avoidable accidents that happen to homes

Richard believes technology and automation can make everyone’s lives more efficient, so we can spend more time doing the things that matter most in life.

Article written by Dexter Cousins
Founder of Tier One People and host of the Fintech Chatter Podcast.

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