Chad West - How Did Revolut Grow To 20 Million Customers?

In episode 190 of Fintech Chatter Dexter Cousins is joined by Chad West, VP of Marketing for Argent.

Dexter and Chad first met in 2018 when Chad was VP of Marketing for Revolut. Tune in as they talk about how Chad grew Revolut from 50K to 20 MILLION customers in 5 years

About Argent

Argent is the world's most simple and secure smart wallet for Ethereum. It puts the power of crypto into the hands of anyone with a phone. Empowering users to control and prosper from their digital assets and identity.

Store, save and send; borrow, earn interest and invest. No-nonsense and non-custodial. Combining beautiful design and bulletproof security. Without borders or boundaries.

Launched in 2018 Argent is backed by Silicon Valley and Europe's top investors, including Paradigm, Index Ventures, Creandum and firstminute capital.

Download Argent in the App Store

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How Revolut Grew to 20 Million Customers

Chad and Dexter talk about the early days of Revolut. When Chad joined as their first marketing leader, he was employee no25. Revolut had amassed a fairly impressive 50,000 customers at this stage.

Chad shares some of the strategies and processes he implemented to take the company to 20 MILLION customers just 5 years later.

Dexter also talks to Chad about his career post Revolut. And Chad shares why he believes the world of digital assets has even more potential to fulfil the early promise of Fintech.

And as one of the most accomplished marketers on the planet, Chad shares his tips for founders and gives some career advice to marketeers concerned about the rapid shake up in the industry by AI.


About Chad West

Chad was an early employee and Director of Global Marketing & Communications at Revolut. He helped transform the company from a fintech app that no one had heard of, into one of the fastest-growing technology companies in the world.

Chad's marketing philosophy is a little different. He doesn't believe in blowing money on expensive Super Bowl ads, but instead by bringing customer's as close to the business as possible, and scaling through advocacy.

From product marketing and community building, to referral campaigns and engagement, Chad has seen it all.

Chad began his career in Public Affairs supporting at the the time UK Prime Minister, David Cameron.

He then joined renowned Internet giant Rocket Internet, where he really cut his teeth in growth marketing, before joining Revolut as their first senior marketing hire in 2017.

Chad is now VP of Marketing for Argent and holds an advisory role with Sorare.

007: CANVAS | David Lavecky

In Ep. 007 of Blockchain Chatter Dexter Cousins talks to David Lavecky, CEO and Co-Founder of CANVAS

Tune in as they discuss the latest RBA CBDC eAUD initiative and the work CANVAS is piloting on Atomic FX settlements.

As a payments and fintech veteran, David shares his thoughts on the convergence of blockchain and payments and why he feels the time is right for mainstream adoption of the technology.

About CANVAS

CANVAS is a global blockchain company with a mission to digitise finance. They offer decentralized capital market infrastructure that enables financial institutions and governments to easily expand their reach into the digital economy.

Canvas Connect is a privacy focused Layer 2 ZK network built for finance and the digital economy. Connect extends the capabilities of Ethereum with assurances of privacy, high speed and low costs.

Connect uses an API first model that supports easy integration with no solidity skills required.

Capital Markets Applications are built on the network that enable the Transfer, Trade & Investment of Tokenised Real World Assets, Stablecoins, CBDCs & Digital Assets, all with privacy and secured by Ethereum.

With a deep understanding of financial markets and the digital economy, CANVAS is committed to driving the digital transformation of banks, financial institutions, and governments in the modern landscape. By providing innovative solutions that are faster, more secure, and more cost-effective than traditional systems, Canvas is helping to unlock the potential of digital finance globally.

About David Lavecky

David is a highly experienced technology entrepreneur and investor, and CEO and Co-Founder of CANVAS 

He was previously the Co-Founder, COO & EVP of Pure Commerce which was one of Australia’s first high-growth fintech companies, providing electronic payment infrastructure to banks globally. Following the sale of Pure Commerce to Euronet WorldWide (NASDAQ: EEFT), David was retained to continue the global growth, working with major banks and financial institutions across the globe.

As their next venture, David and his brother Daniel Co-Founded CANVAS in the belief that Blockchain technologies, Digital Assets, & Tokenisation will radically transform financial and capital markets over the next decade with trillions of $ of securities and currencies to be tokenized and traded 24/7/365.

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004: Fireblocks | Shane Verner

In episode 4 of Blockchain Chatter Dexter Cousins chats with Shane Verner from Fireblocks.

Shane shares the amazing story of Fireblocks, a tech startup that got to $100m ARR in record time (only Slack has accomplished this feat faster than Fireblocks!)

Dexter asks Shane why an Israeli-based Blockchain business sees Australia as such an important market.

And they talk about some of the groundbreaking work Fireblocks is doing in the Australian market.

Shane has spent many years in the banking technology sector working for companies like Thought Machine, IBM and Cisco. He shares his insights on how blockchain and digital assets are the future of the banking industry.

About Fireblocks

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets. 

Fireblocks enables exchanges, lending desks, custodians, banks, trading desks, and hedge funds to securely scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. 

Servicing over 1,600 financial institutions, Fireblocks has secured the transfer of over $3 trillion in digital assets, and has a unique insurance policy that covers assets in storage & transit. 

Some of the biggest trading desks have switched to Fireblocks because it’s the only solution that CISOs and Ops Teams both love. 

For more information, please visit www.fireblocks.com.

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