Erica Xie - Tanggram

By Dexter Cousins on 07/06/2024

Erica Xie joins Dexter Cousins to chat about Tanggram, a smart wealth-creating App that  integrates investment with shopping rewards.

Congratulations to Erica who has just been announced as Emerging Fintech Leader of the Year at the 2024 Finnies Awards.

About Tanggram

Co-founded with CEO Nick Tang in 2017, Tanggram is unique in that it serves a massively underserved segment of Australia's community, Asian immigrants.

The app provides a seamless wealth building journey to well-educated, young people who have stable income streams and financial goals.

Dexter spoke to Erica just days before she was awarded Emerging Fintech Leader of the Year at the prestigious Finnies Awards.

Erica shares her journey as COO from starting out as a financial advisor with Nick, to building a Fintech Platform. We also cover:

  • Building a lean and agile operation
  • Supporting and educating the Chinese community on the Australian financial services landscape
  • Keeping customers, partners and people together and building good will with customers
  • Building an app and serving a niche market
  • Converting subscribers on an email list into paying users of the app

Erica also shares news of the upcoming launch of their superannuation product.

About Erica Xie

Erica is a results-oriented leader with extensive experience in business management and operations, particularly in startups and the Fintech industry. As the Co-founder of Tanggram, Erica has played a key role in building a cohesive and goal-oriented team, and has contributed to the successful partnerships and market position of the business. 

Erica was honored as the "Emerging Fintech Leader of the Year" at Fintech Australia's Finnies Awards and "Young Leader of the Year" at the Women in Finance 2022. Erica has also been nominated for the "Female Fintech Leader of the Year" in both the 2023 and 2024 Fintech Australia Finnies Awards.

Article written by Dexter Cousins
Founder of Tier One People and host of the Fintech Chatter Podcast.

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