Erica Xie - Tanggram

By Dexter Cousins on 07/06/2024

Erica Xie joins Dexter Cousins to chat about Tanggram, a smart wealth-creating App that  integrates investment with shopping rewards.

Congratulations to Erica who has just been announced as Emerging Fintech Leader of the Year at the 2024 Finnies Awards.

About Tanggram

Co-founded with CEO Nick Tang in 2017, Tanggram is unique in that it serves a massively underserved segment of Australia's community, Asian immigrants.

The app provides a seamless wealth building journey to well-educated, young people who have stable income streams and financial goals.

Dexter spoke to Erica just days before she was awarded Emerging Fintech Leader of the Year at the prestigious Finnies Awards.

Erica shares her journey as COO from starting out as a financial advisor with Nick, to building a Fintech Platform. We also cover:

  • Building a lean and agile operation
  • Supporting and educating the Chinese community on the Australian financial services landscape
  • Keeping customers, partners and people together and building good will with customers
  • Building an app and serving a niche market
  • Converting subscribers on an email list into paying users of the app

Erica also shares news of the upcoming launch of their superannuation product.

https://www.tanggram.com/more-super

About Erica Xie

Erica is a results-oriented leader with extensive experience in business management and operations, particularly in startups and the Fintech industry. As the Co-founder of Tanggram, Erica has played a key role in building a cohesive and goal-oriented team, and has contributed to the successful partnerships and market position of the business. 

Erica was honored as the "Emerging Fintech Leader of the Year" at Fintech Australia's Finnies Awards and "Young Leader of the Year" at the Women in Finance 2022. Erica has also been nominated for the "Female Fintech Leader of the Year" in both the 2023 and 2024 Fintech Australia Finnies Awards.

https://www.tanggram.com/

Article written by Dexter Cousins
Founder of Tier One People and host of the Fintech Chatter Podcast.

Latest Episodes

17/07/2026
Peter Jones - Nimo Industries: Breaking Into Mutual Banks.

Peter Jones used to be the CEO he now sells to. It's helped him bootstrap a core banking platform that now holds 20% market share in Australia's mutual banking sector, without a dollar of outside capital. We are celebrating the World Credit Union Conference coming to Sydney. Dexter Cousins will be bringing you interviews from […]

14/07/2026
Andy Taylor - Stakk: The ten year overnight success.

Andy Taylor is Co-Founder of Stakk an embedded finance infrastructure solution. On 6 July 2026, ASX-listed Stakk Limited signed a definitive agreement to acquire US document intelligence firm ParaScript for US$63 million. I've interviewed Andy more than once over the past decade, way back when he was just starting to build Douugh out of Tank […]

01/07/2026
Hiring for AI native fintech: what Lorikeet's $50M raise tells us

When QED Investors, Blackbird, Square Peg and Airtree all back the same early-stage Australian AI startup, the funding round is news. What matters more for anyone hiring or being hired in fintech right now is why they all said yes, and what the founder behind it says about building and hiring in an AI native […]

15/06/2026
Clayton Howes - MONEYME: The leadership shift every founder must make to scale

Looking to scale your fintech leadership team? Start at tieronepeople.com Clayton Howes is the co-founder and CEO of MONEYME (ASX: MME), a Sydney-based non-bank lender that has originated over $5 billion in consumer credit since 2013 and manages a $1.9 billion loan book today. In this conversation, Clayton covers the full arc: bootstrapping without external […]

Find your Favourite episode

"Dex does a great job at bringing FinTech founders and thought leaders onto the podcast while providing valuable insights into the industry. An informal atmosphere allows genuine chats."
Wagner Camarao
"My No1 go-to podcast to get access to an amazing roll call of Founders and Fintech leaders. Dexter does a great job getting his interviewees to share frank points of view and great insights."
Alt Bankin for all
"What I love about this show is the breadth of people and their experience that Dexter is able to tap into. Not so long ago people paid to hear for this kind of advice- now you can get it for free!"
Rob Hoxton
"The definitive Fintech podcast in Australia. Top insights and always current on the challenges and thinking in the Fintech industry. Subscribe for anyone interested in tech and entrepreneurialism."
Boscoe Tan
cross