Douugh

Andy Taylor – Douugh

We are laser focused on building a ‘smart’ banking experience that will change people’s relationship with money for the better – fostering financial wellness.

Andy Taylor – CEO, Dough.

Andy Taylor is an Aussie FinTech pioneer. He is one of the original founders of Society One, bringing peer to peer lending to the Australian market. Andy’s latest venture, Douugh is his most ambitious project yet, a next gen Neo Bank with an AI first approach. Set to launch in the US through a partnership with Choice Bank, Douugh announced a partnership with Regional Australia Bank just this week.

Tier One People CEO, Dexter Cousins brings you this exclusive interview!

What does ‘next gen’ Neobank mean?

Unlike ‘traditional’ Neobanks, who are taking a mobile first approach and applying for their own banking licences to sell traditional bank products. Douugh is a technology company taking an AI first approach to building a proprietary software platform, partnering with a bank to provide it with deposit taking capabilities and a balance sheet. The company is pioneering a new business model focused around delivering financial wellness for it’s customers.

Is it a similar arrangement to your partnership in the US with Choice Bank?

Correct, it allows us to offer a fully insured bank account and Mastercard debit card, without the need to become a licenced bank ourselves. This frees us up to focus on building out a technology company, innovating on the customer experience software layer through an AI first approach, utilising open API’s.

How did the partnership come about? Was it difficult to find/select the right partner?

It’s been very difficult and time consuming to find the right partner in Australia. We wanted to find someone who respected our independence, shared our values and capable of supporting our ambitious product and growth plans.

Just so I don’t explain it incorrectly … would a Douugh customer in Australia be opening an account with Regional Australia Bank? Can you explain the arrangement to me in layman’s terms please?

Correct, it’s ultimately a wholesale partnership. The Douugh branded bank account will be ‘issued’ by Regional Australia Bank on the backend, customers funds will be held by them, protected by the government guarantee on deposits upto $250,000. The entire customer experience is managed by us through our mobile app and customer support centre.

This is a similar commercial partnership model to what Up has with Bendigo Bank. Meaning, we act as an ‘authorised representative’ of a bank, rather than getting our own banking licence. The partnership with RAB is very much the missing piece. The ability to offer a fully insured bank account and debit card means we can now launch in Australia.

Do you expect HENRYs (High Earner Not Rich Yet) to migrate away from Big Four banks to Douugh?

We do expect people to dip their toe in the water initially to test our technology and gauge the impact it will have on their daily lives. I think we will need to work hard to win the right to people’s salary deposits. We believe people will hold multiple bank accounts in the future.

The battle ground is winning the right to the salary deposit and everyday expenditure. We do allow customers to connect their existing bank accounts and credit cards, so we can give them a 360 degree view to truly understand their financial position. This is where the strategy of becoming the ‘financial control centre’ for our customers becomes very important.

Why do you think Douugh will appeal particularly to this demographic?

We are laser focused on building a ‘smart’ banking experience that will change people’s relationship with money for the better – fostering financial wellness.

People now expect transparency, insight, personalisation and autonomy. They want to understand the opportunity cost of their financial decisions today and what it means for their future, delivered through a seamless, intuitive and frictionless experience.

Banks today do not offer this. They are analogue in their offering, and are not incentivised to offer this kind of service and business model, as they are bogged down by legacy systems and operational models, totally reliant on pushing traditional credit products to deliver short-term profitability, as opposed to generating positive financial outcomes for their customers, taking a longer term view.

People are now aware of this (as exposed by the Royal Commission), and are looking to technology to help them. We believe this sentiment is consistent around the world.

And is that the same for the US and Australia?

Ultimately, it’s about understanding people’s emotional drivers. Money is one of the most powerful forces behind emotional state of mind, and the majority of people’s relationship with money is based on fear and anxiety. We plan to tap into this in a positive way and change the narrative, supporting and educating our customers to get ahead and achieve their goals. So, they can live happier and healthier lives. Rather than be bogged down, living paycheck to paycheck .

This is where we see our AI assistant Sophie really playing a positive role and forever changing the game. Taking on the responsibility of a frictionless, autonomous money manager. Working on behalf of our customers to make money work for them, not the other way around.

We believe this will have a major and lasting impact on society as a whole. This is the legacy I want to leave behind.

Douugh Smart Banking

 

Do you have any indication yet of likely demand for Douugh?

We have strong demand in the US from the little marketing and PR we have done, with thousands of people signed up to our waitlist.

We have started to raise our awareness in Australia via our partnership with Crowdfunding platform Equitise. We aim to build a foundation community. With thousands signed up on our waitlist so far. We will look to ramp up our pre-launch marketing efforts from here on in.

Are we likely to see the Australian accounts open this year? Is there a sense of urgency with other neo banks on the scene?

We are targeting a late Q4 launch this year. Yes the space is hotting up, and we are keen to cut our teeth in this market because it is our home, and we believe Australia (like the US), has a very big problem to solve in terms of the spiralling household debt levels and overall financial health.

Importantly, we view Australia as a key strategic market for R&D purposes, as it is continues to lead the way in mobile payment adoption in the western world.

Is it hard to explain to potential customers the unique selling point of Douugh versus other options? What is the main hook you think that will get people over the line?

Not really, I believe it is much easier for us as we don’t need to get distracted by the fact that we are wanting to be a bank. Becoming a bank does not solve the problem. We have a much more succinct, purpose based marketing message and mission than other ‘Neobanks’.

The hook is that we are looking to pioneer a new business model to make the world financially healthier through a proprietary software platform. We are helping people pay off debt, spend less, save and build wealth autonomously via a ‘smart’ bank account offering, powered by AI.

How is the crowdfunding going? Why did you go via the crowdfunding route rather than the more commonly used VC route?

The crowdfunding is going really well, demand is strong. We wanted to use it as a vehicle to attract a foundation customer base and community in Australia that are passionate about our cause and business. We see this as a better fit at this stage in our lifecycle.

We are on a path to list on the ASX this year, this funding round will allow us to staff up to launch and scale the US business.

How do you view the potential for Douugh in comparison to when you when you founded SocietyOne?

We see much bigger potential for Douugh, as we are operating this as a global banking platform from day one, beginning in the US. The opportunity is obviously significantly larger as we scale up in this market and beyond. Everyone needs a bank account!

We truly believe we can scale to reach 100 million customers by 2030 and we are motivated to show the world that Australia can produce world class consumer technology companies.

Does this feel like unfinished business for you in any way, as SocietyOne came along with a mission to knock the majors off their perches.

Very much so. I’ve always been driven to build a global consumer software company that structurally disrupts the status quo. The mission was always to provide consumers a better experience than offered by the banks, with a business model that is aligned to positive financial outcomes. With Douugh, we are building a product that is co-created with customers from a passionate community.

Douugh partners with Bank

Our friends at Douugh, made a major announcement signing a long-term strategic partnership agreement with Regional Australia Bank.  The bank will become Douugh’s sponsor bank partner in Australia and challenge the dominance of the ‘Big Four’ banks.

On a mission to democratise banking globally, Douugh is building a ‘smart’ bank account designed to help customers live financially healthier, thanks to Sophie – its AI personal financial assistant. The agreement with Regional Australia Bank follows a global strategic innovation partnership announcement with Mastercard at the end of 2018 and a sophisticated raise on leading Equity Crowdfunding platform Equitise which remains live until February.

Douugh’s smart mobile banking app, will offer a Mastercard debit card and suite of everyday banking functionality, as well as multiple enhanced and unique features – focused on helping users pay off debt, spend less, save and build wealth. Sophie offers real time insights and guidance, learning how you spend money and understanding your goals to help you get ahead.

AI Powered Neo Banking

Currently in beta testing in the U.S, Douugh is gearing up for rapid growth. Launching first in the U.S market next month, with Australia set to follow later in the year. Douugh is fast becoming one of Australia’s most promising international fintechs.

“We are thrilled to be partnering with Regional Australia Bank, who share our cultural values and vision on helping Australians become financially healthier”, says Andy Taylor, Douugh’s Founder & CEO.

With an initial focus on the global millennial market, Taylor believes the sweet spot of the Millennial demographic for early adoption of Douugh, are the HENRY (High Earner Not Rich Yet) segment.

“This segment is ready to plan for their future and start accumulating wealth. This is where Douugh can educate and automate their finances, and alleviate the stress involved. Helping them live financially healthy by still enjoying the now while planning for their future,” he said.

“We believe the future of banking is about platform, data and identity. Our ultimate goal is to become the financial control centre, where people’s finances are managed on autopilot.

“Technology and the pioneering of a new platform based business model, will be the key differentiators in winning customers from the major banks and it will be the true fintechs with global scale that will ultimately be best placed to capture market share in the long-term,” says Taylor.

Regional Australia Bank CEO Kevin Dupé says, “Douugh has a big focus on customer financial well-being and this aligns perfectly with our approach. With our industry continuing to evolve at pace, we are excited to be partnering with Douugh and help take such a cutting edge technology platform to market”.

Douugh is currently closing out a $5m crowdfunding offer to wholesale investors on the Equitise platform. For more information visit www.equitise.com

Watch out for our exclusive and in depth interview with Douugh founder FinTech NextGen 012 – Andy Taylor

FinTech Summit

Tuesday 16th October. The 5th FinTech Summit took place in Sydney. An all-star line-up of FinTech leaders and a sell-out crowd made this the best FinTech Summit yet.

The topics of open banking, the rise of challenger banks, the recurring themes of raising capital and hiring talent were all debated. But the prominent themes of the day were integrity, ethics and genuine care for customers.

There was a real sense of excitement in the room, with the audience recognising we are at the beginning of a new era in FinTech. Presentations by UP Bank and Xinja demonstrated the differences between a digital challenger bank and a neo bank.

Using ground breaking technology, Up (challenger bank) have taken an established bank and re-imagined the banking experience based on the premise ‘living not banking.’

Xinja (neo bank), on the other hand are building a totally new bank and new products, using technology to ‘bring humanity back into banking.’

Two very different angles, two very different visionaries but two people united in making Australian banking the best in the world.

A panel discussion with challengers Volt Bank, Athena Home Loans, Douugh and Judo Capital and a final presentation by Martin McCann of Trade Ledger painted an exhilarating future for Aussie FinTech. In 12 months time Australian consumers could be spoilt for choice.


Celebrating the success stories of Australian FinTech

AfterpayDavid Hancock of AfterPay opened the FinTech Summit with a fantastic presentation on customer trust. AfterPay has a market cap of AUS $2.6bn and is without doubt Australia’s greatest FinTech success story to date. The global growth story is astonishing, even Kylie Jenner wants AfterPay for her cosmetics business!

The paradigm shift in risk management, based on trust and customer care, has played a big role in AfterPay’s success. Social platforms, technology and access to data have all enabled the rapid growth and adoption of new business models. His words of advice to the major banks were

“The cost of mistrusting people is significantly higher than the value of mistrusting people.”

Katherine McConnell, CEO and Founder of Brighte shared her journey. Incredible to think exactly three years ago, Katherine arrived at Stone & Chalk with a vision and a laptop. Today, Brighte has written approximately AUS $200m in loans, has $90m banking facilities, with investors including Mike Cannon-Brookes and AirTree Ventures.

The 10x vision for Brighte is to enable the mass adoption of batteries in the home and play a pivotal role in making Australia a clean energy country. Despite all the success and awards, Katherine remains one of the most humble and accessible people in FinTech. It is fantastic to see the continued success of Brighte.


Xinja news and updates

Xinja CEO, Eric Wilson was as passionate as ever in his mission to bring humanity back into banking. We caught up with Eric afterwards where he shared big announcements and a new product release (not Xinja Chocolate.)

Although unable to name names at this stage, expect announcements on high-profile board appointments. The series C funding round is coming to a successful close with lots of interest from overseas investors. Talks with regulators are on track. And the core banking system implementation (a world first partnership with SAP) is ahead of schedule. Hopefully all should be announced at the next AGM planned for November.

So, only one questions remains (quote Billy Zane in Zoolander)

‘Eric, when you gonna drop Android on us buddy?’

Soon!


Values and culture are your business

The afternoon event consisted of 4 break out sessions on open banking, raising capital, regtech and compliance. Yours truly chaired a panel discussion with Kylie Vitale of Volt Bank, Kristen Holmes of Zip and Will Blott of Cover Genius. Three highly progressive People and Culture leaders with a pioneering approach to scaling businesses through Values and Culture. The value of hiring a People and Culture specialist in the early stages of growth is huge.


Open banking and the future of Australian FinTech

Martin McCann of Tradeledger ended what was an energetic event with a rallying call to action on open banking.

“If we make Banking as a Service a success, we could unleash Aussie financial muscle on international markets, on a scale never seen before”

What a fantastic message to end a landmark day.

My closing thoughts? Open banking is a once in a century opportunity for Australians. For the future of Australia and our ability to compete on a global scale, we simply cannot allow open banking to become the exclusive domain of the big four banks. Scott Morrison has asked the FinTech community not to screw it (open banking) up. Today, the FinTech community fired the same message straight back to the PM.

Glen Frost deserves extra special praise for organising another standout Summit and for his continued and selfless support of the FinTech community. Well done Glen!

 

 

Matt Baxby Revolut CEO

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